True Religion Hiring for WEB APP MANAGER at Gardena, California Full Time

THE PURPOSE:

The Web App Manager role is responsible for driving the sales, marketing, content, and feature enhancements for a newly launching app. You will drive the strategy and execution, delivering an innovative and unique App experience with the goals of increasing customer engagement and lifetime value.

You will report to the head of Digital and work cross-functionally with Growth Marketing, Retention Marketing, Creative, Site Experience, IT, and Merchandising. You will be responsible for all Web App marketing efforts, all KPI reporting, and performance optimization. You will analyze and track KPIs, leveraging performance data to both identify optimization within the current business and unlock new growth opportunities; provide insight and actionable recommendations rooted in business goals to meet objectives. You will implement testing plan frameworks to measure business impact, turning insight into action with an agile test and learn mindset.

You will be a well-rounded B2C Marketer that makes data-informed decisions driving the go-to-market process and marketing of the App. You are a detail-oriented and entrepreneurial person with Web App management experience, B2C, and appeal experience.

THE ROLE (what you are accountable for)

• Checking in production sampls; following up with internal team.
• In partnership with the Growth, Product, Finance other functional teams, you will play a leading role in driving long term customer loyalty and make a meaningful impact on our business
• Develop a roadmap of key projects and priorities, forecast and goal targets for the remainder of the year
• Create and manage a go-to-market strategy utilizing key market research and business insights
• Analyze the current audience composition and look beyond the obvious to identify future growth opportunities across touchpoints, leveraging 1st and 3rd party data
• Manage weekly status meetings with third-party agencies and Director of Product.
• Build and maintain strong business support from team members to promote a consistent approach to decisions/impacts
• You will own all aspects of your strategies, including asset creation (e-mail, push notification, in-app messages, etc.), list segmentation, and performance measurement
• Project manage and run growth marketing campaigns from launch: conduct A/B testing, experiments, develop campaign strategy, execute the campaign, and derive insights to inform go-forward strategy
• Comfortable working on tight deadlines to achieve our growth goals.
• Oversee paid marketing digital campaigns for App subscriber growth
• Project manage and run growth marketing campaigns from launch to reporting.
• Test new channels and strategies to acquire new customers and increase

QUALIFICATIONS

• 5+ years of professional experience, at least 2 in DTC or brand marketing, preferably in fashion
• 3+ years running a native web app
• Experience with growing app subscriptions
• Experience with analytics tools (e.g. Looker,  Appsflyer, PowerBI, etc) and comfortable pulling your own data & KPI reporting
• Customer-focused with e a strong drive to complete commitments even when faced with ambiguity
• Excellent communication and collaboration skills
• Be able to simplify detailed project and process information to effectively communicate to leadership and cross-functional partners
• Experience working with cross-functional and cross-market teams
• Have strong analytical and problem-solving skills paired with a data-informed mindset
• Have a passion for digging into the details to solve problems
• Ability to distill complex data into meaningful insights and clear action items.
• Ability to deliver clear and concise communication to leaders and functional roles
• Expert at Excel and Microsoft PowerPoint.
• Self-starter with a strong bias towards action and rapid iteration.
• Exceptional interpersonal, communication, and project management skills required.
• Stay up to date on iOS and android changes related to app growth and subscriptions
• Work closely with Growth Marketing, Site Experience and Creative teams to drive Web App best practices and execution