BBC Hiring for Head of Content Impact and Digital Planning, BBC Children’s & Education Job at Salford, North West England, England Full Time

The BBC is the leading Children’s broadcaster in the UK, reaching millions of kids 0-12 each week with some of the biggest and best-loved global brands; from pre-school animations like Hey Duggee and JoJo and Gran Gran to stand-out dramas The Next Step and Dodger. We’re proud of the award-winning content we make across all platforms and we’re now in an exciting time of growth and transformation. We’re looking for an exceptional strategic manager to lead the digital commissioning and planning team and help drive the future success of BBC Children’s and Education.

The Content Impact and Digital Planning team sit within the digital team in BBC Children’s and Education and they are responsible for commissioning digital content to support our programmes and campaigns, and for planning digital activity across all our owned and operated platforms. The team support the launch, build and sustain of our Children’s brands and franchises across the BBC digital portfolio; which includes BBC iPlayer, games, apps, websites, social, YouTube, and BBC Sounds. The team goal is to sustain and grow the awareness and reach of our BBC Children’s and Education brands and franchises with kids 0-12 across the UK.

Main Responsibilities

The Head of Content Impact and Digital Planning has a crucial role to play in the success of our Children’s and Education brands and franchises and engaging young audiences with the BBC.

You’ll lead the day-to-day running and management of the Content Impact and Digital Planning team (currently 5 people) within Digital Media, Platforms and Planning. You’ll work closely with the Head of Digital Media, Platforms and Planning, and the Head of Franchise Brands to develop year-round strategic content plans for priority brands and campaigns. You’ll be the key link between commissioning execs and independent production companies, with the wider digital teams, ensuring that campaigns balance different priorities, while keeping the audience and delivering value at its heart.

You’ll work hand-in-hand with our programme makers to understand what audiences love about our shows and use that knowledge both to increase loyalty amongst the existing audience, as well as bring new viewers to our channels, iPlayer and the wider BBC.

Are you the right candidate?

We’re looking for a creative, driven and personable individual with exceptional planning and communication skills, who can shape how the team prioritise, plan and deliver impactful campaigns. You’ll need to be an effective leader, probably from a brand management background, with fantastic stakeholder management and relationship building skills.

You’ll have significant experience of digital commissioning and project management for a variety of platforms and across different formats. You understand how strategic campaigns launch, build and sustain brands and franchises and can deliver long-term value to the business. And you know what’s required to bring these plans to life, all while making the most effective use of budgets to deliver value for the licence fee payer. You’ll understand the importance of brand guidelines and you’ll ensure the team’s activity is of the highest quality and drives attribution back to the BBC.

You’ll be keenly interested in innovations in digital and the changing habits of this generation of children. You understand the importance data and insight play in informing decision-making, and you’ll inspire an inquisitive culture of learning about our audience to ensure our output, and the BBC, stays connected and relevant to their lives.

About the BBC

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual’s unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here

Package Description

Band: E
Contract type: 1 x continuing (permanent) contract
Location: MediaCityUK, Salford / Open to hybrid working (minimum two days per week in the office)

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

• Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
• Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
• Benefits– We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

The situation regarding the coronavirus outbreak is developing quickly and the BBC is keen to continue to ensure the safety and wellbeing of people across the BBC, while continuing to protect our services. To reduce the risk access to BBC buildings is limited to those essential to our broadcast output. From Wednesday 18th March until further notice all assessments and interviews will be conducted remotely. For more information go to https://www.bbc.co.uk/careers/

Mae’r sefyllfa gyda’r coronafeirws yn datblygu’n gyflym, ac mae’r BBC yn awyddus i barhau i sicrhau diogelwch a lles pobl ar draws y BBC, gan barhau i warchod ein gwasanaethau hefyd. I leihau’r risg, dim ond y bobl sy’n hanfodol i’n hallbwn darlledu fydd yn cael mynediad i adeiladau’r BBC. O ddydd Mercher 18fed Mawrth ymlaen, bydd pob asesiad a chyfweliad yn cael ei gynnal o bell, nes rhoddir gwybod yn wahanol. I gael mwy o wybodaeth, ewch i https://www.bbc.co.uk/careers/