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Media Buyer – Digital Products(Google · TikTok · Snapchat · AppLovin · NewsBreak · Native Ads)Company: Gividreams LLC Type: Full-Time | RemoteAbout the RoleWe’re a fast-growing digital products e-commerce company running multiple Shopify stores across niches like faith-based content, parenting education, math resources, and wellness.We’re looking for a performance-obsessed, multi-platform Media Buyer who can own and scale paid campaigns across Google Ads, TikTok Ads, Snapchat Ads, AppLovin, NewsBreak, and Native Ad networks — six very different channels that together cover intent-based search, viral discovery, mobile gaming audiences, news-feed traffic, and programmatic native placements.This is a power-user role for someone who thrives in multi-platform chaos , moves fast between auction dynamics and creative formats, and never loses sight of ROAS.ResponsibilitiesPlatform ManagementPlan, launch, and optimize campaigns across:Google Ads — Search, Performance Max, Shopping, YouTubeTikTok Ads — Spark Ads, In-Feed, Video Shopping AdsSnapchat Ads — Story Ads, Collection Ads, Dynamic AdsAppLovin — MAX mediation, mobile-first performance campaignsNewsBreak Ads — Native display and sponsored content campaigns targeting US news audiencesNative Ads — Taboola, Outbrain, or similar DSPs for content-driven discovery trafficManage daily ad budgets across all platforms with an aggressive test-and-scale mindsetTechnical Setup & TrackingOwn full pixel and tracking setup: Google Tag Manager, GA4, TikTok Pixel + Events API, Snap Pixel + CAPI, AppLovin SDK events, NewsBreak Pixel, and Native network tracking tagsManage Google Merchant Center product feeds and Shopping catalog healthDebug conversion tracking across all platforms — you don’t wait for the dev teamCreative & Audience StrategyBuild keyword and intent strategies for Google Search (match types, negatives, search term mining)Drive rapid creative testing on TikTok and Snapchat — brief UGC creators, spot trending sounds and formats, iterate fastWrite and test native ad headlines and thumbnails for NewsBreak and Native networks — native creative is a different skill and you know itUnderstand AppLovin’s audience — mobile-first, in-app users — and brief creatives accordinglyCollaborate with the creative team for platform-native assets: UGC videos, vertical stories, static banners, and advertorialsPerformance & ReportingMonitor platform-specific KPIs daily:Google: ROAS, Quality Score, Impression Share, CPATikTok: Hook Rate, Hold Rate, CPM, CTR, CVRSnapchat: Swipe-Up Rate, Story Completion Rate, CPAAppLovin: eCPM, Day-7 ROAS, Install Rate, LTVNewsBreak: CTR, CPC, Time-on-Site, Conversion RateNative: CTR, Scroll Depth, Engagement Rate, ROASScale winners aggressively, kill losers efficiently, and document learnings per platform and per nicheDeliver weekly performance reports with clear, platform-by-platform insights and next-week action plansStay current on algorithm changes, ad policies, and creative best practices across all six platformsTeam CoordinationCoordinate with pod heads, video editors, and UGC creators within our media buyer pod structureBrief designers and editors for platform-specific creative formats across all channelsRequirements2–4 years of hands-on media buying experience with proven, documented results on at least 3 of the 6 platforms listedMust have managed $30,000–$80,000 USD/month in combined ad spend with measurable ROAS outcomesProven track record managing ₹3L+ monthly ad budgets with documented performanceStrong funnel understanding — from ad hook to landing page to checkout — and how funnel dynamics differ across:Intent (Google Search)Disruption (TikTok, Snapchat)In-app discovery (AppLovin)News-feed native (NewsBreak, Native networks)Comfortable reading and acting on data: ROAS, CPM, CTR, CPA, CVR, AOV, and all platform-specific metricsHands-on with: Google Ads Manager, Google Merchant Center, GA4, TikTok Ads Manager, Snapchat Ads Manager, AppLovin dashboard, NewsBreak Ads Manager, and at least one Native DSP (Taboola / Outbrain / MGID)Strong creative eye — you can immediately tell what creative belongs on TikTok vs. Snapchat vs. NewsBreak vs. a native content feedFast communicator with a strong bias for execution over discussionNice to HaveExperience with digital products, e-commerce, or info-product brandsWorking knowledge of Shopify analytics and attribution tools like Triple Whale, Hyros, or NorthbeamExperience briefing UGC creators and working with video editorsFamiliarity with Klaviyo and email marketing flowsMulti-store or multi-niche ad management experienceExperience with Spark Ads (TikTok), Dynamic Ads (Snapchat), or YouTube Video Action campaignsAppLovin MAX mediation or SDK-level experienceLooker Studio or similar dashboard/reporting skillsFamiliarity with programmatic ad buying principlesWhat We OfferCompetitive salary + performance incentives tied directly to ROAS resultsWork with a high-growth team managing crores in monthly ad spend across six platformsHands-on experience across some of the most diverse ad ecosystems in digital marketingFast career growth within our pod-based team structureA team that moves fast, tests constantly, and rewards people who deliverInterested Candidate can reach out to us at santushtirai@gividreams.com