Carter’s, Inc. Hiring for DATA ANALYST, Digital Marketing at Atlanta, Georgia Full Time

Carter’s, OshKosh, and Skip Hop stores are conducting interviews virtually and in-person. Interviews may take place via video and candidates will be notified of this when scheduling interviews.

Job Description

Carter’s, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. The Company owns the Carter’s and OshKosh B’gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through more than 1,000 Company-operated stores in the United States, Canada, and Mexico and online at www.carters.com, www.oshkosh.com, and www.cartersoshkosh.ca. The Company’s Just One You and Genuine Kids brands are available at Target, its Child of Mine brand is available at Walmart, and its Simple Joys brand is available on Amazon. The Company also owns Skip Hop, a global lifestyle brand for families with young children. Carter’s is headquartered in Atlanta, Georgia. Additional information may be found at www.carters.com.

Carters is looking for a creative, analytically driven, and collaborative team member to evangelize and accelerate Data Driven Customer and loyalty marketing. This role will be responsible for driving Analytics-based recommendations and influencing Marketing Decisions within the organization.

The role will be a key catalyst for driving data driven Marketing Analytics within the organization which will place both the Consumer (and her Data) at the core of Marketing. Specifically, the Marketing Analyst will successfully build a collection of Analytical Products which will inform and influence decisions related to customer marketing via email, SMS and app push, as well as supporting all analytics for our Loyalty and Private Label Credit Card (PLCC) programs. The Marketing Analyst will help to build best practices for marketing analytics and educate others within the organization to use data in decision making and inform marketing. Additionally, this role will need to build upon strong partnerships across different stakeholder teams within the organization (Buying, Planning, Operations, Creative, Development and Marketing teams) and outside the organization (vendor partners).

• In all areas of responsibility, influence customer marketing decisions within brands to be more data informed

− Be a champion for data-based decisions, proactively socializing data to inform business decisions

− Provide forward looking insights to identify opportunities and risks to the business

• (30%) Development and adoption of Data Driven Marketing Analytics deliverables, related to, but not limited to:

− Key reporting and metrics to analytics manager, CRM team leader and the entire marketing team

− Synthesis data to provide trend metrics to identify opportunities for the business

− Provide forward looking reporting to provide visibility for business planning and customer marketing and loyalty plan development

− Addressing Ad Hoc analytics requests as needed

− Key contributor in all predictive analytics and data modeling efforts, including building models

− Work closely with team members to provide accurate forecast projections/goals across marketing channels

• (20%) Analytics oversight and monitoring of all direct to customer marketing programs, including our loyalty and Carters Credit Card programs

– Strategic thought-partner to our direct to customer marketing, loyalty, and private label credit card programs, providing insights and data analytics for best performance, identifying opportunities to drive customer engagement and loyalty

− List selection of email, SMS and app push customers using customer segmentation analysis and insights

− Analyze and interpret data using analytics tools to evaluate existing and potential customer and loyalty marketing, carters credit card and personalization programs

− Deliver reporting and recommendations to customer and loyalty marketing, CRM, and personalization program leadership

• (25%) Marketing Experimentation (Test design and analysis)

− Set up marketing experiments/test designs to continuously test new marketing ideas across different customer segments to aid Carters personalization efforts

− Measure marketing tests and identify as well as communicate key learnings and recommendation of marketing tactics for different customer segments

• (25%) Develop new reports and visuals trends on customer behavior metrics

− Develop and deliver on daily, monthly, and quarterly performance reporting to provide marketing leadership clear visibility to direct marketing and customer performance

− Suggest opportunities of various forms of marketing application based on desired effects

− Develop a strong understanding of business requirements; working with business users/ business analysts to define technical and process requirements

− Enhance existing reporting tools on an on-going basis to accommodate evolving business needs.

Experience and Skills

• Strong quantitative skills coupled with business foundation, especially in Marketing Measurement, Loyalty, and eCommerce.
• Efficiently use large databases and external data sources
• Expert knowledge in large scale information retrieval and statistical analysis
• Working knowledge of relational databases and systems processing
• Data Visualizations and presentations in actionable and useful ways to allow business owners to make decisions
• Able to manage multiple analysis and requests at once. Able to flex to handle dashboard requests, Ad-hoc, quick turn report requests.
• Self-motivated and able to operate independently, as well as work effectively with others.
• Has natural curiosity about the business and customer
• Experience with testing methodologies
• SQL experience
• Tableau Visualization Experience
• Python programming skills
• Advanced Excel & PowerPoint Skill.
• Experience with Adobe Analytics/Omniture or similar digital analytics tool.
• 3 or more years of experience with general reporting and database query tools such as SQL
• 3 or more years of experience developing and presenting recommendations based on data analysis
• 3 or more years of experience working with CRM databases and general customer analytics
• 3 or more years of experience working with adobe analytics or related digital analytics tool
• eCommerce & Retail experience required
• Marketing analytic experience required
• Experience working in a direct marketing environment, preferably with an online retailer a plus
• Experience in a consulting role or business advisory role a plus
• STEM degree (Science, Technology, Engineering & Mathematics)

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.