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About The Position
Join our team at the Wilder Institute/Calgary Zoo and create impactful marketing materials that inspire guests, raise awareness, and foster a deeper connection between people and wildlife! The Wilder Institute/Calgary Zoo is seeking a fixed term, full-time Seasonal Graphic Designer who will play a vital role in creating compelling and engaging designs and campaigns to promote our brand, events, programs, communication strategies and conservation initiatives. As a member of the Marketing team, this role collaborates cross-functionally across the organization within a multi-brand environment, developing creative materials that attract and engage our target audiences.
Requirements
- Graduate of a recognized graphic design or visual communication program (degree or diploma).
- Minimum 3 years experience in a graphic design role.
- Experience in creating digital campaigns for Meta, Google and other channels.
- Experience of pre-press and production for four colour process printing and digital printing, large format printing and knowledge of print substrates.
- Demonstrated proficiency in Adobe Creative Suite, all Microsoft office applications.
- Ability to collaborate within department and interdepartmentally on projects.
- Comfort with working on multiple, time sensitive projects simultaneously.
- Applicants must be legally entitled to work in Canada.
Nice To Haves
- Familiarity with project management software (i.e. Asana) and Sharepoint.
Responsibilities
- Efficient, time-sensitive artwork production of visually appealing and informative marketing assets, including integrated campaigns, development collateral, proposal templates, and PowerPoint presentations.
- Develop visually appealing designs for on-park collateral, including signage, custom educational and experiential pieces, large format prints and digital executions.
- Ensure all designs are aligned with the zoo’s brand guidelines, maintaining a consistent and cohesive visual identity across all platforms.
- Collaborate with the marketing team and internal stakeholders to execute design requests that effectively communicate key messages and engage target audiences.
- Apply web accessibility standards to digital design practice.
- Apply creative design techniques to present complex data and information in a visually engaging manner.
- Prepare design files for print production, ensuring accurate color management, and reviewing proofs for accuracy and grammar.
- Maintain a strong understanding of printing processes, materials, and finishes to achieve high-quality print results.
- Assist in the development and maintenance of the Wilder Institute/Calgary Zoo’s multi-brand identity, ensuring it is accurately reflected in all visual assets.
- Contribute to the evolution and improvement of the brand’s visual language and design elements.
- Uphold brand consistency and integrity across all marketing materials and touchpoints.
- Translate corporate values and brand identity into designed marketing and communication assets.
- Other duties and responsibilities as assigned.
Benefits
- Discounts on food, beverage, and merchandise
- Participation in the Staff Pass Benefit plan