Maurices Hiring for SOCIAL MEDIA AND PR MANAGER at Duluth, Minnesota Full Time

Brand Overview:

maurices is a women’s apparel retailer that celebrates feel good fashion for real life. It’s committed to its service with style promise and offering affordable fashion that takes women from workday to weekend and all of life’s adventures in between. With inclusive sizing from 0-24, maurices is famous for its versatile styles including key categories such as denim, dresses, tops, and more. Established in 1931, maurices operates 935 stores in communities across North America. Discover even more fashion at maurices.com.Ready to apply? We currently have an opportunity for a Social Media and PR Manager to join our team located at our Corporate Office-maurices-Duluth, MN 55802.

Ready to help bring feel good fashion for real life™ to hometowns across North America?  Join our family of amazing individuals in our corporate office in Duluth, Minnesota, ranked one of the Top 100 Best Places to Live in 2019. Since 1931, we’ve helped women look and feel their best every day — making maurices not only a special place to shop, but a great place to work and connect. Apply today!

Position Overview:

The Manager, Social Media & PR will help build and launch high-impact seasonal marketing campaigns, drive awareness and preference for our brand, lead day to day social media strategy and activities, while engaging with consumers and influencers. This role manages organic social media strategy and also identify and maintain editor relationships and vet and identify potential blogger and influencers for brand partnerships and activations.

Social Media Strategy and Management:

• Oversee development of innovative, best in class social media strategies to amplify brand awareness, key product launches, brand cause, and other influential social moments with integrated digital strategies and tactics that drive new customer acquisition, increased brand loyalty and awareness, greater social relevance and influencer engagement
• Subject matter expert in creating and executing strategies with TikTok, FB, Instagram
• Owns roadmap for influencer strategy and works closely with paid media team
• Creative partner to build new innovative content that creates buzz and viral engagement
• Be a leader among cross-functional teams to develop brand appropriate, social media campaigns taking into consideration key performance indicators and benefit opportunities. Serve as the liaison between key internal partners to tailor social media and community strategies
• Collaborate with the CARE team leader to ensure we have brand-right, best in class resolution of Customer Service issues in social.
• Ensure social media content follows content calendar and guidelines, integrating with the Content and Creative teams
• Help lead crisis management efforts across our social channels with regard to potential risks, negative comments, or inaccurate information in the social media space. Ensure processes are optimized and communicated. 

National Public and Influencer Relations:

• Pitch look books and editorial stories, manage editor relationships and plan seasonal previews in NYC
• Manage social/influencer agency to strategize social amplification and partner with brand-right influencers for key brand campaigns, marketing initiatives
• Negotiate and facilitate contracts for partnerships
• Responsible to manage project budgets, timelines, project contracts and executional details
• Integrate Brand PR and Influencer efforts with Social Media content and goals
• Support philanthropic partnerships and marketing executional details

Work Experience and education requirements

Education:

• Bachelors Degree in marketing, communications or a business related field.

Experience:

• 5-7 years experience in marketing, social media, e-commerce, copywriting, public relations, partnerships, marketing, and advertising advantageous (preferably in a retail environment)

Skills:

• Strategic thinker who can identify key partnership and envision how they would benefit the brand
• Creative and innovative to build new content and buzz
• Strong collaboration skills to execute integrated partnerships and campaigns
• Self directed, able to effectively manage through ambiguity
• Understanding the importance of brand awareness to drive traffic and sales in all channels
• Strong understanding of the e.com business and social media best practices
• Ability to prioritize and manage multiple projects simultaneously
• Excellent attention to detail.  Able to create and manage complex timelines
• Forward-looking with a holistic approach
• Strong communication skills; verbal and written
• Ability to negotiate and manage project budgets and contracts
• Ability to problem solve and provide creative solutions
• Ability to establish and maintain strong relationships within marketing and broader organization
• Understand the target customer and the company vision and is able to communicate this both internally and externally
• Passion and understanding fashion product knowledge and vocabulary. Interested in contemporary culture. Follows fashion trend and opinion.