Business Analyst – Salesforce Data Cloud Full Time NEW

Responsibilities

• Gather and analyze business requirements using effective business analysis techniques, with a focus on Salesforce Data Cloud and personalization initiatives
• Partner with Marketing, CRM, and Technology stakeholders to identify opportunities for process optimization, customer insights, and data-driven decision making
• Create clear visual representations including process maps, customer journey flows, data models, and reporting frameworks to communicate complex concepts to both technical and non-technical audiences
• Translate business requirements into detailed user stories, functional specifications, acceptance criteria, and data requirements
• Support Salesforce Data Cloud initiatives including customer data unification, segmentation, data mapping, identity resolution, and reporting requirements
• Document business processes, system integrations, data flows, and CRM workflows across enterprise applications
• Collaborate closely with technical teams, architects, administrators, and developers to support scalable CRM and customer data solutions
• Facilitate workshops, stakeholder meetings, backlog grooming sessions, and requirements gathering activities
• Identify and recommend business process improvements to enhance sales operations, customer engagement, reporting accuracy, and operational efficiency
• Maintain business process, systems, and integration documentation as platforms and processes evolve
• Support Agile delivery teams by participating in sprint planning, UAT coordination, defect triage, and release activities
• Assist leadership teams with strategic initiatives, reporting analysis, and other project-related activities as required

Requirements

• 5+ years of experience as a Business Analyst, ideally supporting Salesforce, CRM, customer data, or digital transformation initiatives
• Hands-on experience working with Salesforce Data Cloud and or Marketing Cloud
• Strong understanding of customer data platforms (CDPs), CRM processes, customer lifecycle management, and omnichannel business environments
• Experience gathering and documenting requirements for enterprise systems integrations and data transformation initiatives
• Strong understanding of data models, ERDs, data mapping, and system/process flows
• Experience working within Agile delivery environments
• Excellent communication and stakeholder management skills with the ability to engage both business and technical teams
• Strong analytical, problem-solving, and critical thinking skills
• Ability to manage multiple priorities and adapt in fast-paced, evolving environments
• Experience facilitating workshops, defining business processes, and driving consensus across cross-functional teams
• Self-starter with the ability to work independently while collaborating effectively across teams

Nice to Have

• Experience with Salesforce Marketing Cloud Personalization
• Experience with Salesforce Data Cloud implementations or Customer 360 initiatives
• Familiarity with API integrations, middleware platforms, and service-based architectures
• Experience with reporting and visualization tools such as Tableau or Power BI
• Experience using JIRA and Confluence
• Exposure to sales operations, revenue operations, or customer analytics initiatives

For more current job opportunities, Follow MatchBox at linkedin.com/company/matchbox-recruitment/

_________________________

About MatchBox

Headquartered in downtown Vancouver and serving clients nationally, MatchBox is one of the leading recruitment and solutions firms that specializes in the fields of IT & Technology, Engineering & Technical, Real Estate & Construction, and Accounting & Finance. We offer unrivaled expertise with our team’s extensive experience in the recruitment and professional services industry. We are dedicated to building great connections and creating strong opportunities within the workforce and the labor market.

Equal Opportunities

MatchBox is committed to providing equal opportunities for all applicants. We welcome and encourage applications from people of all backgrounds, including members of minority groups such as racialized individuals, people with disabilities, LGBTQ+ individuals, and Indigenous peoples. It is a priority for us that all candidates are treated fairly and without discrimination. Our recruitment teams receive ongoing training on using objective criteria for evaluating candidates and other related topics to create an inclusive and welcoming environment for all.

Work Permits

Please note that we require all interested candidates to obtain the necessary work permits from the Government of Canada prior to submitting an application. This position is open exclusively to individuals residing in Canada and legally authorized to work in Canada. Applications not meeting these criteria will not be considered.

Further Consideration

We receive a high volume of applications and are only able to contact candidates who are selected for further consideration.

Find out more at www.matchboxhr.com