Social Media Strategy Lead Full Time NEW

Social Media Strategy Lead

Experience: 4–6 Years

Location: Noida Sec 63

Type: Full-time

About the Role

We are looking for a highly strategic and creatively driven Social Media Strategy Lead who understands how modern content ecosystems work — beyond posting calendars and trend participation.

This role is for someone who can lead thinking, shape narratives, guide creative execution, and drive platform-wise growth through strong editorial and strategic direction.

This is not a conventional social media management role.

This is a leadership role at the intersection of:

Content Strategy

Creative Direction

Editorial Thinking

Brand Positioning

Audience Psychology

Growth & Performance

You will work closely with internal teams and clients to ensure every piece of content aligns with brand goals, audience behavior, and platform relevance.

Key Responsibilities :

Strategic & Creative Leadership –

Lead overall social media and content strategy across platforms

Identify high-performing content angles, storytelling opportunities, and growth patterns

Shape hook direction, content packaging, narrative flow, and platform-first content strategies

Maintain strong editorial quality and strategic consistency across all content outputs

Translate brand objectives into scalable and engaging content directions

Team Leadership & Collaboration –

Lead and mentor a team of Social Media Manager and Intern

Collaborate closely with Designers and Writers to build and maintain consistent brand assets and communication styles

Guide creative teams with clear strategic direction instead of task-based execution

Ensure smooth coordination between strategy, design, content, and execution teams

Client & Stakeholder Management –

Act as the key bridge between clients and the internal creative/content team

Understand client expectations and translate them into actionable strategic directions

Manage end-to-end feedback cycles across content and campaign deliverables

Ensure timely communication, alignment, and execution across stakeholders

Maintain strong client satisfaction and relationship quality through proactive ownership and strategic clarity

Performance & Growth Thinking –

Analyze content performance and audience behavior to refine strategy continuously

Identify what works, why it works, and how it can scale across platforms

Bring platform thinking instead of generic social media execution

Focus on building long-term brand relevance, engagement quality, and content effectiveness

Key Result Areas (KRAs) :

1. Content Strategy & Performance –

Improve overall content performance across social platforms through strategic planning and optimization

Increase engagement quality, audience retention, reach, and content shareability

Build platform-specific content frameworks that consistently deliver measurable growth

Ensure content output aligns with brand positioning and audience behavior

Success Metrics:

Growth in engagement rate and organic reach

Improvement in watch time, retention, shares, and saves

Increase in platform-wise audience growth

Consistency in high-performing content formats

2. Creative & Editorial Quality –

Maintain high editorial standards across all content deliverables

Ensure strong storytelling, hook quality, visual consistency, and content packaging

Minimize quality gaps before content publishing through strong review systems

Success Metrics:

Reduction in revision cycles and publishing errors

Consistency in brand communication quality

Improvement in content approval efficiency

Positive internal and client feedback on creative quality

3. Team Leadership & Operational Efficiency –

Effectively manage and mentor Social Media Managers, Writers, and Interns

Improve collaboration efficiency between content, strategy, and design teams

Create structured workflows for execution, reviews, and feedback management

Success Metrics:

Team productivity and delivery consistency

Reduced turnaround time for deliverables

Improved cross-functional coordination

Team development and ownership levels

4. Client Satisfaction & Relationship Management –

Build strong trust and communication with clients through strategic clarity and execution quality

Ensure smooth management of feedback loops and expectation alignment

Actively solve content and communication bottlenecks before escalation

Success Metrics:

Client satisfaction and retention rates

Timely closure of feedback and revisions

Reduction in escalations and communication gaps

Positive client relationship health indicators

5. Brand Consistency & Strategic Alignment –

Ensure all social communication aligns with the brand’s positioning, tone, and long-term objectives

Maintain consistency across campaigns, formats, and platform narratives

Continuously evolve the brand’s content direction based on audience and market insights

Success Metrics:

Consistency in brand voice and visual direction

Improved audience perception and engagement quality

Strong alignment between content strategy and business goals

What We’re Looking For

4–6 years of experience in Social Media Strategy, Content Strategy, Creative Strategy, or Editorial Leadership

Strong understanding of Instagram, YouTube, LinkedIn, X, and emerging social ecosystems

Experience managing cross-functional content and creative teams

Strong communication and client management skills

Excellent understanding of content performance metrics and audience psychology

Sharp instinct for storytelling, hooks, content formats, and editorial quality

Ability to lead ideas, give constructive feedback, and drive creative excellence

Strong ownership mindset with strategic thinking ability

You’ll Fit This Role If You Think Like a…

Creative Director

Editorial Strategist

Brand Thinker

Growth-Led Content Strategist

Audience-First Storyteller

Strategic Communicator

Content Systems Builder

Important Note

We are not looking for someone whose expertise is limited to:

Posting and scheduling content

Basic community management

Only writing captions

Purely operational social media execution

Basic designing tools or trend reposting

We are looking for someone who can lead the strategy, thinking, quality, and direction behind the content ecosystem.

If this sounds like you, send your resume and portfolio to:

To know about our agency, visit us at:

Instagram | LinkedIn