Head of Marketing — Canada Full Time

The Role

This is a senior leadership position at the heart of Geely Auto Canada’s commercial launch. You will own the full marketing mandate — brand strategy, campaign execution, digital transformation, and customer engagement — and build the infrastructure that will drive awareness, consideration, and loyalty for Geely Auto across Canada.

You’ll operate with the entrepreneurial freedom of a market launch team, backed by the global resources of a world-class automotive group.

What You’ll Own

🎯 Brand Building & Strategy

• Lead the development and execution of Geely Auto’s brand strategy in Canada, establishing a clear, compelling, and locally resonant brand positioning.
• Build and manage a best-in-class ecosystem of local partners — creative and digital agencies, media partners, influencer networks, and event production vendors — ensuring every output reflects Geely Auto’s global standards and local relevance.
• Conceptualize, plan, and execute brand-defining events and activations that generate excitement and earned media.
• Serve as the guardian of brand image and consistency across all Canadian consumer touchpoints.

📊 Marketing Planning & Market Intelligence

• Develop and own the annual marketing plan, aligning brand and performance goals with business targets.
• Continuously monitor, analyze, and synthesize Canadian automotive market trends, competitive dynamics, and consumer insights to inform strategic decisions.
• Define target segments and personas across Geely Auto’s vehicle portfolio, identifying white space opportunities and tailoring messaging accordingly.
• Develop and implement customer loyalty and retention programs that extend the brand relationship well beyond the point of purchase.
• Own the marketing budget — allocating resources strategically, tracking spend efficiency, and maintaining rigorous cost discipline.

📱 Digital Marketing & Transformation

• Build and lead Geely Auto Canada’s digital marketing capability from the ground up — CRM strategy, lead generation, performance marketing, and conversion optimization.
• Develop and execute strategies to increase digital-to-physical conversion across the Geely dealer network, turning online interest into showroom visits and vehicle sales.
• Create real-time performance dashboards that give visibility into lead volume, quality, and conversion rates at both dealer and national levels.
• Conduct ROI analysis by digital channel to continuously optimize media investment.
• Champion a “digital transformation” initiative across the Geely dealer network — modernizing business processes, improving digital readiness, and elevating the online customer experience through design thinking methodologies.
• Implement marketing automation solutions, including chatbot integration on the Geely Canada website and API-based customer engagement tools (e.g., WhatsApp API for customer surveys and verified business communications).
• Lead the planning and launch of an online vehicle purchasing journey, enabling Canadians to research, configure, and purchase Geely vehicles seamlessly from any device.

What You Bring

• 5+ years of progressive marketing or communications experience in the automotive industry, with a proven track record of building brand presence and driving measurable commercial outcomes.
• Deep expertise across both brand marketing (positioning, storytelling, events, media) and performance/digital marketing (CRM, lead generation, SEO/SEM, social, conversion).
• Hands-on experience with CRM platforms, marketing automation, and digital analytics tools (e.g., Salesforce, HubSpot, Google Analytics, or equivalents).
• Experience with dealership/distributor network marketing — you understand how to align OEM-level brand strategy with retailer-level execution.
• Strong analytical mindset — you’re as comfortable presenting creative brand vision as you are digging into lead funnel data and ROI metrics.
• A natural collaborator and influential communicator who thrives in cross-functional, cross-cultural environments.
• Fluency in English is required; proficiency in Chinese and French is a significant asset for the Canadian market.
• Entrepreneurial spirit — you’re energized by ambiguity, ownership, and the opportunity to build something from scratch.
• Willingness to travel domestically and internationally as the business requires.

Why Geely Auto Canada?

• 🚀 Pioneer something extraordinary — This is a rare chance to be the first marketing leader of a major global automotive brand’s Canadian launch. Your work will define how millions of Canadians first experience Geely Auto.
• 🌍 Global reach, local ownership — Geely Holding Group is home to Volvo, Polestar, Lotus, and ZEEKR. You’ll have access to world-class global resources, design thinking, and technology — while maintaining the agility to move fast in market.
• 💡 Cutting-edge product to market — Represent a portfolio of vehicles built on Geely’s proprietary SEA platform and powered by a “Five by Five” global innovation engine spanning five design centers, five R&D centers, and five powertrain technologies.
• 📈 High-visibility impact — Reporting to senior leadership, your decisions will directly shape brand equity, customer acquisition, and long-term loyalty in a high-growth market.
• 🤝 A brand with purpose — Geely Auto’s mission is to create inclusive mobility for all Experience Seekers. Our values — Spirit of Excellence, Innovation Through Curiosity, Progressing for All, and Commitment to Empathy — aren’t just words on a wall; they’re how we work every day.
• 💼 Competitive total compensation — Base salary commensurate with experience, performance incentives, and a comprehensive benefits package.

Equal Opportunity Statement

Geely Auto Canada is proud to be an equal opportunity employer. We are committed to building a team that reflects the diversity of the communities we serve. We welcome applications from all qualified individuals, regardless of race, gender, age, sexual orientation, disability, national origin, or any other characteristic protected under applicable Canadian law. Diverse perspectives fuel better ideas — and better ideas drive better mobility.

Inspired? We’d love to hear from you.

Apply now and tell us what excites you most about bringing Geely Auto to Canada. Let’s help Canada see the world in full. 🌍⚡